May 21, 2008
I must say I’m quite relieved.
The comments on uniquefrequency and twitter were encouraging, which I’m appreciative of. Doubly so because I haven’t even spoken to some of these people before. So thanks Daryl, Claudia, nadnut, Krisandro, juzzywuzzy and parkerha for saying you liked it or that it’s fab! All of you made my day.
Of course, one can’t improve without constructive feedback. So like a kid that doesn’t want to face the monsters under the bed, but must be brave, I showed it to my boss. (laughs)
He suggested making the SMB clearer and using a handwritten type to match the sketch. Initially I thought that would be too messy or illegible when scaled down, but time to try again! He also recommended to incorporate a social media element into it.
The last point was something I should have thought about or tried harder to put in. VEEERRYY important for a logo to represent EVERYTHING the brand stands for. As a marketing student, I logically knew that, but let it slide in the face of time. Bad. Shouldn’t have done so.
I really should have given myself more time and did more drafts.
Hindsight is ever perfect. Big sigh to that. Have also learnt if I’m stuck, I should leave whatever I’m designing at the moment, and come back after a while, so I can look at it with fresh eyes.
(Why do fresh eyes make me think of Cows, Farmhouse milk and butterflies?)
And I’m still a bit nervy about offering to design things for people when I don’t have any background.
Well, no background beyond Frujch and fiddy-diddling around photoshop…… photoshop…ah, that reminds me, Quentin says I should be using Illustrator instead. Time to find a copy. Bye bye Yusof Ishak; hello Hole-in-My-Wallet.
But really, I need to get a grip and just try every damn thing I can design so that even if I don’t succeed wildly, I learn something in the process of doing it. That’s what those motivation speakers always say right? “TRY TRY TRY! “
Alright, up & on, me!
May 21, 2008
3 weeks back, Daryl (uniquefrequency) wrote that a logo was needed for Social Media Breakfast (SMB). Figuring there was nothing to lose, I told him I’d try. And may I add, with a very big bright smile at that.
Obviously, for the next 2 weeks, I kicked myself due to… the usual reasons:
2. I was literally running between filing & extracting patient files at TTSH (another grand story all together), work @ Qube and social media summer term
3. Daryl would end our 11 years of friendship over (possible) birth of ugly logo.
I was kidding about the last one.
Anyway, I never managed to sit down and work properly on the logo, but thought about it while I ate lunch, was on the train, in the toilet, in the lunch queue… and doodled here and there.
Even though I doodled quite a while on this idea, I wasn’t totally comfortable with it.
It was both too wordy (with the whole phrase “social media breakfast” spelt out) and kiddy. In the end, I didn’t tried it out with proper fonts in Photoshop.
I guess I never got around to doing it because the idea didn’t settle fully with me. Felt like I was missing something or needed to take something out.
That went on for a few days, before yesterday night which I had set as my absolute final deadline.
So while I was in the shower, with the mantra “INEEDTOGETTHATLOGOTODARYL INEEDTOGETTHATLOGOTODARYL” running through my head, it struck me: the letter ‘S’ sort of looks like a cup handle.
Perhaps all that shampooing massaged my brain the right way.
(Note to self: To try shampooing again to test above hypothesis)
MAIN IDEA #2: SMB integrated with a coffee cup + saucer
It was already 11pm so I had to hurry. Drew variations of wide cups, tall cups, narrow cups, cups without steam, cups with shading, sketchy cups, proportionate cups….
It was my dad that mentioned it looks like a person). On hindsight, I realise perhaps it’s only one of the sketches (left, circled in red that did and it’s hard to see so in the final result.
After scanning the design in, I cleaned up the sketchy-cup, making the lines a bit bolder, darkening, sharpening and played around with font colours for the SMB text.
And the first version of the SMB logo was done!