Social Media Breakfast Logo v1

3 weeks back, Daryl (uniquefrequency) wrote that a logo was needed for Social Media Breakfast (SMB). Figuring there was nothing to lose, I told him I’d try. And may I add, with a very big bright smile at that.

Obviously, for the next 2 weeks, I kicked myself due to… the usual reasons:

1. OMG-I’VE-NEVER-DONE-A-LOGO-BEFORE.

2. I was literally running between filing & extracting patient files at TTSH (another grand story all together), work @ Qube  and social media summer term

3. Daryl would end our 11 years of friendship over (possible) birth of ugly logo.

Okay.
I was kidding about the last one.

Anyway, I never managed to sit down and work properly on the logo, but thought about it while I ate lunch, was on the train, in the toilet, in the lunch queue… and doodled here and there.

______________________

After discarding many scarily unsuitable ideas, the first one that seemed reasonable enough to try was:

MAIN IDEA #1: Replace the “o” in “social” with a breakfast item + hand reaching out for it.

Breakfast item = egg, toast, donut, coffee …

Even though I doodled quite a while on this idea, I wasn’t totally comfortable with it.

It was both too wordy (with the whole phrase “social media breakfast” spelt out) and kiddy. In the end, I didn’t tried it out with proper fonts in Photoshop.

I guess I never got around to doing it because the idea didn’t settle fully with me. Felt like I was missing something or needed to take something out.

That went on for a few days, before yesterday night which I had set as my absolute final deadline.

So while I was in the shower, with the mantra “INEEDTOGETTHATLOGOTODARYL INEEDTOGETTHATLOGOTODARYL” running through my head, it struck me: the letter ‘S’ sort of  looks like a cup handle.

Perhaps all that shampooing massaged my brain the right way.
(Note to self: To try shampooing again to test above hypothesis)

_____________________

MAIN IDEA #2: SMB integrated with a coffee cup + saucer

It was already 11pm so I had to hurry. Drew variations of wide cups, tall cups, narrow cups, cups without steam, cups with shading, sketchy cups, proportionate cups….

It was my dad that mentioned it looks like a person). On hindsight, I realise perhaps it’s only one of the sketches (left, circled in red that did and it’s hard to see so in the final result.

After scanning the design in, I cleaned up the sketchy-cup, making the lines a bit bolder, darkening, sharpening and played around with font colours for the SMB text.

And the first version of the SMB logo was done!

ANY COMMENTS?

BACK TO MAIN PAGE
BACK TO LIST OF POSTS